As the owner of an affiliate Internet marketing promotion online, one might wonder quite often if their site is lost in the maze of confusion and competition.. In a recent Google Blog post, Jesse Alpert & Nissan Hajaje confided in the absolute enormity of the Internet
And it’s content:
“So how many unique pages does the web really contain? We don't know; we don't have time to look at them all! :-) Strictly speaking, the number of pages out there is infinite -- for example, web calendars may have a "next day" link, and we could follow that link forever, each time finding a "new" page. We're not doing that, obviously, since there would be little benefit to you. But this example shows that the size of the web really depends on your definition of what's a useful page, and there is no exact answer.
We don't index every one of those trillion pages -- many of them are similar to each other, or represent auto-generated content similar to the calendar example that isn't very useful to searchers. But we're proud to have the most comprehensive index of any search engine, and our goal always has been to index all the world's data.
To keep up with this volume of information, our systems have come a long way since the first set of web data Google processed to answer queries. Back then, we did everything in batches: one workstation could compute the PageRank graph on 26 million pages in a couple of hours, and that set of pages would be used as Google's index for a fixed period of time. Today, Google downloads the web continuously, collecting updated page information and re-processing the entire web-link graph several times per day. This graph of one trillion URLs is similar to a map made up of one trillion intersections. So multiple times every day, we do the computational equivalent of fully exploring every intersection of every road in the United States. Except it'd be a map about 50,000 times as big as the U.S., with 50,000 times as many roads and intersections.”
So just the thought of your site gaining search top traffic at the right intersection (ranking) at the right time it is being indexed is both a complex and a simple task.
In a more recent post, Google engineer Ben Gomes outlined Google’s fundamental principals used to gain the information your search query will render:
· “A small page. A small page is quick to download and generally faster for your browser to display. This results in a minimalist design aesthetic; extra fanciness in the interface slows down the page without giving you much benefit.
· Complex algorithms with a simple presentation. Many search features require a great deal of algorithmic complexity and a vast amount of data analysis to make them work well. The trick is to hide all that complexity behind a clean, intuitive user interface. Spelling correction, snippets, site links and query refinements are examples of features that require sophisticated algorithms and are constantly improving. From the user's point of view search, almost invisibly, just works better.
· Features that work everywhere. Features must be designed such that the algorithms and presentation can be adapted to work in all languages and countries. Consider the problem of spell correction in Chinese, where user queries are often not broken up into words or Hebrew/Arabic, where text is written right to left (interestingly, this is believed to be an example of first-mover disadvantage -- when chiseling on stone, it is easier to hold the hammer in your right hand!).
· Data driven decisions - experiment, experiment, experiment. We try to verify that we've done the right thing by running experiments. Designs that may seem promising may end up testing poorly.”
Several key elements in providing more site visibility are
- Page Title; Have a clear and relevant title to your site; located in several locations on your home page.
- Clear Description; Don’t make the search engine have to create a snippet..
- Keyword Simplicity; Although 200 keywords used to = ranking, search engines are now catching on to this trick.
- Update Content; Do it often, your indexing by the search engine is now penalized by seeing the same content time after time.
Nurture the visibility of your Affiliate Marketing Promotion by constantly monitoring your content, your links, and the search engines’ perception of your site’s structural simplicity.
Remember Sbhummer4u works for you.
James McCanless
. James McCanless now writes on a variety of subjects related to Internet, article, and affiliate marketing. For more information visit http://www.sbhummer4u.com. His wife Betty keeps him healthy at http://www.healthybettysite.com., and keeps his information sensors full at http://wwww.bettyjaneonline.com
Wednesday, August 6, 2008
Affiliate Internet Home Business: Visable Or Invisable
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Search Engine Visability
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