Friday, September 26, 2008

Affiliate Internet Marketing-The Power Of Sub Domains

If you have an Affiliate Internet Marketing Promotion Online, a great way to create quality web sites, which are both extremely cost effective and easy to set up, is to create sub domains We all know what a domain is, but many webmasters are not yet familiar with the power and the many benefits of sub domains. Here you will find some basic information on sub domains, and some of the benefits of utilizing them in your online affiliate marketing promotions.

What a sub domain is:

In order to understand what a sub domain is, first let’s look at a regular domain. Most domains look like the following; www.yoursite.com. Each domain refers to a specific site on the web and the search engines acknowledge each domain as a separate web site. While many domains have several web pages, each extra page is still considered the same site (for instance, www.mysite.com/articles). While this is an easy way to add extra pages to your web site, most web developers who create new niches and start new web pages in order to promote sales from those niches usually purchase new domain names for each new niche, which they may have chosen to create and promote.

Creating sub domains make the whole process of adding new niches to an existing domain simple, affordable, and manageable. A sub domain is considered a sub extension of your already working domain. A sub domain is considered to be a separate domain an entity in itsef from the domain that it extends from. This means that all search engines (including Google) see the sub domain as a unique domain. Domains are created usually using your web hosting administration panel. In order to create a sub domain, the process usually takes a few minutes. For instance, instead of adding web pages that are on completely different topics to you’re website such as www.mysite.com/article, you can choose to create a sub domain, which is written as follows: www.articles.mysite.com. You might have noticed that all I did is add the word “article” and a dot before your domain name.

The Benefits of Sub domains:

Sub domains are not as popular as regular domains, because most webmasters are not aware of how easy they are to create and all the benefits that they can provide. Sub domains can be created on most web hosting accounts, usually taking a couple of minutes or less. There are many benefits of using sub domains; however here are the top three.

-First of all, while domains are affordable (costing about $10/mo. for a .com), if you are a web developer who is planning on creating dozens of web sites, $10 adds up quickly. Many affiliate marketers purchase 50, 100 or even 1,000 domains to create web sites that each bring in a small amount of income. Having 100 domains can easily cost $1,000 per year and once you add in the web hosting costs and annual renewal fees, you can easily see how quickly it can become expensive. Sub domains cost $0. Sub domains are free to create, whether you have 1 or 1,000.

-A second benefit of sub domains is that all search engines view sub domains as being unique from the regular domain. To Google, www.mysite.com/articles and www.articlesl.mysite.com are two unique sites. In essence, you get all the benefits of having many websites, without the costs of registering new domains sites and hosting them separately. In fact, sub domains are easily hosted on the same account as your normal domain ; they just show up as a separate folder, which makes them that much easier to manage and maintain.

-Finally, sub domains are extremely easy to create. You do not need a lot of technical expertise or special software. If you want to create a few sub domains, the process is relatively simple and straightforward by uploading free page templets usually available from your host However, to create many sub domains at one time, the process can be tedious, but there are many free software tools available to easily accomplish this task. For any marketer with numerous Affiliate Internet Marketing Business Promotions Online, utilizing sub domains for each niche marketed can save both time and money.

Working for You at Sbhummer4u
James McCanless

. James McCanless now writes on a variety of subjects related to Internet, Article, and Affiliate Marketing. For more information on starting your own home based business visit Sbhummer4u.com. His wife Betty keeps him healthy at Healty Betty's Site., and keeps his information sensors full at Bettyjaneonline

Tuesday, September 16, 2008

Google Evaluates Search Quality

In his recent blog post, Scott Huffman, Google’s engineering director for search evaluation, elaborates on Google’s search evaluation process effectively tagging the quality of their search results and the quality of their user’s experience.

“Evaluating search is difficult for several reasons.

· First, understanding what a user really wants when they type a query -- the query's "intent" -- can be very difficult. For highly navigational queries like [ebay] or [orbitz], we can guess that most users want to navigate to the respective sites. But how about [olympics]? Does the user want news, medal counts from the recent Beijing games, the IOC's homepage, historical information about the games, ... ? This same exact question, of course, is faced by our ranking and search UI teams. Evaluation is the other side of that coin.
· Second, comparing the quality of search engines (whether Google versus our competitors, Google versus Google a month ago, or Google versus Google plus the "letter T" hack) is never black and white. It's essentially impossible to make a change that is 100% positive in all situations; with any algorithmic change you make to search, many searches will get better and some will get worse.
· Third, there are several dimensions to "good" results. Traditional search evaluation has focused on the relevance of the results, and of course that is our highest priority as well. But today's search-engine users expect more than just relevance. Are the results fresh and timely? Are they from authoritative sources? Are they comprehensive? Are they free of spam? Are their titles and snippets descriptive enough? Do they include additional UI elements a user might find helpful for the query (maps, images, query suggestions, etc.)? Our evaluations attempt to cover each of these dimensions where appropriate.
· Fourth, evaluating Google search quality requires covering an enormous breadth. We cover over a hundred locales (country/language pairs) with in-depth evaluation. Beyond locales, we support search quality teams working on many different kinds of queries and features. For example, we explicitly measure the quality of Google's spelling suggestions, universal search results, image and video searches, related query suggestions, stock oneboxes, and many, many more.

To get at these issues, we employ a variety of evaluation methods and data sources:
· Human evaluators. Google makes use of evaluators in many countries and languages. These evaluators are carefully trained and are asked to evaluate the quality of search results in several different ways. We sometimes show evaluators whole result sets by themselves or "side by side" with alternatives; in other cases, we show evaluators a single result at a time for a query and ask them to rate its quality along various dimensions.
· Live traffic experiments. We also make use of experiments, in which small fractions of queries are shown results from alternative search approaches. Ben Gomes talked about how we make use of these experiments for testing search UI elements in his previous post. With these experiments, we are able to see real users' reactions (clicks, etc.) to alternative results.”
Scott Huffman went on to explain that one of the biggest draw backs in evaluating keywords verses synonyms are language barriers. Apparently the human evaluation can only be trusted at this level.
“Choosing an appropriate sample of queries to evaluate can be subtle. When evaluating a proposed search improvement, we consider not only whether a given query's results are changed by the proposal, but also how much impact the change is likely to have on users. For instance, a query whose first three results are changed is likely much higher impact than one for which results 9 and 10 are swapped. In Amit Singhal's previous post on ranking, he discussed synonyms. Recently, we evaluated a proposed update to make synonyms more aggressive in some cases. On a flat (non-impact-weighted) sample of affected queries, the change appeared to be quite positive. However, using an evaluation of an impact-weighted sample, we found that the change went much too far. For example, in Chinese, it synonymized "small" (小) and "big" (大)... not a good idea!”

An affiliate online marketer or home business owner must always attempt to monitor Google’s ever fluctuating search quality agenda in promoting their online business, and just hope that they meet whatever criteria Google may assign for today’s searches.

Working For You at Sbhummer4u
James McCanless

. James McCanless now writes on a variety of subjects related to Internet, article, and affiliate marketing. For more information visit http://www.sbhummer4u.com. His wife Betty keeps him healthy at Healthy Betty's Site, and keeps his information sensors full at Betty Jane Online.

Saturday, September 6, 2008

Make Money Online With Niche Websites

If you are looking to make money online by developing web sites, one way that has been proven to work many times is to use a niche development strategy. Niche marketing isn’t new, however it is still an extremely profitable way to make small obscure web sites generate above average income. Here are some tips for your affiliate Internet marketing niche websites.

What is a Niche?

Niche sites are web sites that focus on small categories. For instance, a web developer can easily create a web site on a large category, lets say home improvement, and while home improvement may be a topic that millions of people search for, the truth of the matter is that they are not just searching for home improvement, but a sub topic, lets say outdoor siding or kitchen counters. A niche is an extremely targeted topic that will bring you far fewer visitors, but the visitors that it brings you will be more targeted and probably much more interested in the information that you are offering, and therefore more likely to buy than the non targeted visitor.

Even the sub topic of outdoor siding, can be broken down even further. Niches can be extremely targeted, for instance vinyl siding or even vinyl siding in the Seattle area. While the downside is that the more focused your niche, the less visitors you will have, the upside is that the more focused your niche, the more likely each visitor that comes to your site will find information and products that match their needs.

Niche Sites Deliver

Niche sites delivers in several ways including adverting and the selling of products. Many webmasters monetize their niche sites to be extremely profitable by using advertising services such as Google Adsense and Yahoo Publishers Network, as well as selling advertisements on their web site.

Other ways to streamline your niche site for profit is to sell a specific product (either your own, or an affiliate’s product that fits the niche and is high of quality). Most web developers that customize niche sites find that when it comes to click through rates and interest toward products, nothing beats a niche site for performance.

A great strategy to use when trying to customize your niche site is to create an opt in email list. Once you receive targeted traffic from your niche site, you should start to collect an opt in email list. An opt in email list is when you ask for the emails of your visitors and offer them more information about a topic (i.e. newsletter), free software or a digital coupon to save on products that you sell. Creating an opt in email list on your niche site is a great way to stay in touch with the people that visit your site on a weekly or monthly basis.

Using advertising, affiliate products, your own products along with an opt in email list to develop and promote your niche site is one of the most proven methods to create regular and passive income. If you are looking to become a web developer, or you are already creating web sites, creating niche sites is an extremely profitable strategy in promoting an online business in affiliate marketing or even in promoting a specific product of your own. Sites such as Sbhummer4u are developed to aid both the beginner and the experienced Internet marketer further develops an affiliate Internet marketing business promotion online.


Remember Sbhummer4u works for you.
James McCanless


. James McCanless now writes on a variety of subjects related to Internet, article, and affiliate marketing. For more information visit http://www.sbhummer4u.com. His wife Betty keeps him healthy at Healthy Betty's Site, and keeps his information sensors full at Betty Jane Online.